Sole Goddess Launch

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Research shows that we walk an average of 10,000 steps a day.  That’s 35 miles per week.  No wonder our feet are killing us!  Whether it’s in high heels, tall boots, platform sandals or flip flops, we could all use something to make our feet more comfortable and blister-free!  

Inspired by some of the sports sticks that athletes use to prevent chafing during marathons and triathlons, I started my trek in the summer of 2010 to come up with a formula that would allow women to walk in their favorite shoes without chafing.  As a purveyor of style I certainly wasn’t willing to give up fashion for the sake of comfort.  At the same time, as an entrepreneur, I knew I could find a way to make those sexy shoes comfortable.  

After much research, testing, trials and perseverance, and with the help of our lab, our friends and family and our Sole Goddess team, we’ve developed a proprietary formula that will keep your feet comfortable in your daily marathon of life.  So, hold your head up high, strut your sexiest heels, and celebrate- the launch of Sole Goddess!

Posted on December 1, 2011 .